Vitamin-Infused Oral Care with Vladimir Vukicevic with Better & Better
#9 Vitamin-Infused Oral Care w/Vladimir Vukicevic of Better & Better
In this episode, we’re joined by Vladimir Vukicevic, co-founder and CEO of Better & Better, a company that’s redefining daily routines by merging science-backed supplements with oral care.
With a background as a serial entrepreneur and a passion for clean, effective ingredients, Vladimir is on a mission to make wellness simpler, smarter, and more sustainable…starting with your morning routine.
In this conversation, we dive into the inspiration behind Better & Better, the science of nutrient absorption through the mouth, the truth about fluoride and how small habits can lead to big shifts in your overall health.
Let’s get into it!
Chapters
[00:45] Vlad’s background and the adversity he faced being diagnosed with childhood cancer
[05:31] The beginning of Vlad’s holistic journey
[12:07] How Vlad transitioned from a successful tech entrepreneur to starting a clean oral care brand
[16:48] How to approach building a holistic brand in today’s market
[18:15] Removing toxic ingredients from toothpaste
[20:15] Better & Better’s toothpastes
[22:40] The science behind oral care (sublingual absorption) ability to be absorbed into the bloodstream
[26:48] Can vitamin-infused toothpaste replace the need to take vitamins everyday?
[27:57] Better & Better’s toothpaste ingredient sourcing standards
[30:15] Better & Better’s sustainable packaging and business practices
[33:57] Pet oral care (all about Better & Better’s toothbrush for dogs)
[34:53] The risks and concerns of brushing teeth with fluoride
[38:05] The differences between hydroxyapatite and nano-hydroxyapatite
[41:05] Other ways to support oral health beyond brushing
[46:02] Baking soda in toothpaste
[49:43] What’s new for Better & Better?
[51:10] Vlad’s wellness tips & tricks
🚫 [This is not medical advice; always consult your doctor before implementing any changes to your lifestyle. Always be an advocate for your own health!]
🛍️ PROMO CODE for Better & Better: CRUNCHY15
Mentions
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Vladimir Vukicevic is the co-founder and CEO of Better & Better, a clean and vitamin-infused toothpaste and supplement brand rooted in wellness and science, with a very personal origin story.
Before he was a repeat tech founder (one of his companies was acquired by Netgear), Vlad was a childhood cancer survivor. That early health crisis reshaped the way he approached life, wellness, and ultimately business. His cancer journey compelled him to reconsider what we put into, and onto, our bodies, and it led him down the unlikely path of creating a clean toothpaste brand with functional ingredients and zero plastic waste.
👀 you can find Vlad at:+ at Better & Better
+ on instagram @becomebetterandbetter
+ on Facebook @becomebetterandbetter
👀 you can find us:
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☮️ peace, love + CRUNCH!
😜🙏💜