Rituals Over Routines: How Daily Practices Support Mental Health, Focus and Modern Living with Nodari Rizun of Pürblack
#23 Rituals Over Routines: How Daily Practices Support Mental Health, Focus and Modern Living with Nodari Rizun of Pürblack
Today’s guest may sound familiar…because he’s a friend of the show! Nodari Rizun is back and we’re diving into some fascinating conversations, including:
+ how intentional daily rituals support mental health, focus, and emotional wellbeing
+ the difference between rituals vs routines and why intention matters
+ how shilajit can elevate daily wellness and mindfulness practices
+ why coffee drinkers may benefit from genetic testing
+ how stepping away from screens and practicing mindfulness can reduce stress and improve clarity
+ navigating modern societal pressures with healthier habits and awareness
Nodari is the founder of Pürblack, a civil rights attorney and a published researcher whose work you can find on PubMed.
His journey with shilajit began during his PhD studies after hearing a compelling healing story involving shilajit. That moment of curiosity turned into a deep exploration of its history and the science behind how it interacts with the human body. After reviewing extensive clinical research, Nodari created his first batch of shilajit resin in 2022 and he’s never looked back.
🛍️ Shop Pürblack with promo code: CRUNCHYPOD
*If you missed it, be sure to check out our very first interview with Nodari, too! ↓
Chapters
[00:00] Introduction to Rituals and Mindfulness
[06:06] The Importance of Discipline, Mindfulness, and Purpose
[12:09] The Impact of Technology on Rituals
[17:51] Rituals as a Response to Anxiety
[24:01] The Role of Shilajit in Rituals
[30:11] Understanding Shilajit and Its Benefits
[36:03] Creating a Personal Ritual with Shilajit
[41:59] The Science Behind Shilajit
[48:10] The Future of Rituals and Mindfulness
Mentions
The Cosmic Octave: Origin of Harmony, Planets, Tones, Colors, the Power of Inherent Vibrations
Transcript
0:07 Welcome back to Unapologetically Crunchy. Today's guest may sound familiar because he's a friend of the show. Nadari Razoom is back, and we're diving into some fascinating conversations, including the powerful role rituals play in physical and mental health, how Shiloji can elevate daily rituals, and why stepping away from screens and practicing mindfulness can help us navigate modern societal pressures. 0:29 Nadari is the founder of Pure Black, a civil rights attorney, and a published researcher who you can find on Pub Med. His journey with Shilajit began during his PhD studies at the University of Hamburg. After hearing a compelling story involving Shilajit, that moment of curiosity sparked a deep exploration into his history and the science behind how it interacts with the human body. 0:50 After reviewing extensive clinical research, Nadari created his first batch of Shilajit resin in 2022, and he's never looked back. Nadari is an awesome and very interesting guy and we had a great conversation I really think you're going to enjoy. Thanks for listening. So, Nadari, welcome back to the show. 1:07 We're so excited to have you all. Right. I'm beyond excited. I just wanted to make sure that you're paying attention. So that's why I paused. It's. OK, you got us there. We're all awake. 1:23 Let's do this. All right, oh man, that was so funny. All right, so we're really excited to have you back. We had such a fun time talking on our last episode. And for those of you who haven't heard it, we have an episode with Nadari. It was episode #11 from ancient mountains to morning routine, so check it out if you haven't, where you can learn about the origins of Shilaji. 1:45 But today we're going to be talking about some rituals, which is going to be really fun. And for those of you who are listening who don't know what a ritual is, Nadari, do you want to say what you think? A ritual. I think they like in my mind, the way I see there are two rituals. 2:03 There's a beat up word of a ritual and something that you do every every day or every morning or every evening. But I think unfortunately that that ritual is mindless. 2:20 I think true ritual is mindfulness. So the question that we have to ask here or to answer like what it's like, whatever, do we start from like the beginning or the end? Irrelevant, but why? What's a ritual? 2:37 Why a ritual? And I think a ritual is a repetitive act of discipline, mindfulness and purpose. So, so let's define these three things now. 2:57 Discipline, something that you do on a regular basis to gain certain aptitude or skill or results or outcomes. What is mindfulness? 3:15 Mindfulness is being present and. Aware. That's exactly what I would say too. Yeah, I love it being separating the word being a gangster Yogi. So OK, anyway, jokes, jokes, jokes apart. 3:33 So being being a Yogi, the the the yoke of the mind and the body and the purpose why. And that why is probably one of the most important things because if you do something just because it becomes mindless. 3:54 And that is discipline and repetition in itself. But why? What is the outcome? And I think for many people this like, why it's it's absent. Like I do something because I saw it in a commercial on social media. So I think we all when we do rituals, we have to be like Jackie Chan. 4:18 Now you ask me, why Jackie Chan? Yeah. So Jackie Chan is the contemporary of Bruce Lee, phenomenal martial artist, phenomenal actor, somebody who got lifetime achievement awards. 4:43 Well, when you see that in the front of the house, what you don't see is all the work and all the, that he put into his career and all the damage. And again, I think when we talk about Jackie Chan, the reason I brought up Jackie Chan is because everybody loves Jackie Chan. 5:00 So like what we absolutely love about Chinese American culture or Chinese culture, it's represented by, by, by great achievements of Chinese Americans in in America. And, and Jackie Chan is one of them. So what people don't know about Jackie Chan are all his injuries. 5:20 So the guy is very heavily injured. So from what I understand is that he does certain exercise routine which was developed just for him to do every morning to get going to be capable of doing something because of his injuries. 5:45 And all of us have certain level and of injury. This is how we mature, this is how we evolve. This is part of life. So that why is well, I don't want to be in pain. That why is well, I want to do things better. 6:06 That why is well, I enjoy listening to Chopin. That's why I practice piano. That's why I stretch my fingers. I want to not lose muscle tissue. 6:22 That's why I take chili sheet and peptides. I enjoy drugs, that's why I drink caffeine. So and so on, so on and so forth. So it's, it's this, it's this Trinity. 6:39 And I think when we are aware of the Trinity of discipline, mindfulness, and, and purpose, then we can create a meaningful ritual, do something daily, maybe switch it up and, and, and, and constantly have that focus on that three things so that we could routinely do something that makes us a better evolved human being. 7:06 I think that's really well said. It really helps to understand how you differentiate between a ritual and a habit, right? Because I think those words get interchanged a little bit, Carl. Dangerously, or I apologize for interrupting, go for being indoctrinated and brainwashed by a disgusting market, by a disgusting, evil and pervasive marketing machine which exploits social media to make us things, to make us buy things that we don't need. 7:40 I absolutely agree. We talk about it a lot too. It's like get your ass off autopilot and start thinking for yourself and have that mindfulness and you can apply that to every moment during your day, right? You have to start somewhere. But we just had a conversation this morning and I wouldn't call this, you know, ritual per SE, but having coffee. 7:59 So doing my drugs in the morning, right? Instead of just pouring it and grabbing it and just starting to drink it for no reason, like stop for a minute, appreciate the warmth, right? Have the first sip and understand like, I like my coffee because it's going to help me just kind of perk up and get ready for the day. 8:15 Horrible example, but something that simple, if you just pay a little bit more attention to it, it becomes more purposeful in your life. And we can do that in every moment. So here's here's what what would be great to do at some point would be very interesting. 8:31 It would be very interesting to do a podcast just in coffee and actually tell people how much adulteration is there in coffee and Chili's, how do you pay quality? What do you do? How do you not buy coffee, etcetera. 8:46 And and again, Speaking of coffee, seriously, I think everybody needs to have their genetic testing done as far as coffee and C can they get caffeine out of the body? Well, because for many people, and, and again, I'm like, I'm repeating myself talking about being indoctrinated, indoctrinated, indoctrinated. 9:11 I'm sorry, it's still morning. So being indoctrinated and doing things that are damaging to us. So about 40% of the population cannot drink coffee, cannot do caffeinated things, about 60 actually can. 9:31 So the ones who can't should be open to other things to drink in the morning. We don't want people to damage themselves. We don't want people to lose energy. We don't want people to crash, lose productivity, etcetera. 9:51 And I think we should be way more opened to using tinctures, herbs, decoctions, maybe grow herbs ourselves. 10:08 And and I again, that's, that's my, that's my beef with coffee in the words, you know, like in the words of Forrest Gump, that's all I have to say about the war in Vietnam. Definitely understand your opinion of coffee. Yeah. 10:23 Right, that's true though. I do have a quick question though, I'm just curious about is do you know what markers would show up in genetic testing to? That usually, yes. So there are markers which are caffeine specific and they're markers that are genetic specific. 10:44 This is a very, very simple thing. There are genes I don't remember by memory right now, but there are two or three genes that are linked to inability to detoxify caffeine. So anybody who you know, there's this mainstream idea, oh, you drink caffeine, you get tired. 11:07 But some people don't and some people do. Some people only do when they do it excessively. So I think the most vulnerable ones are the ones who have the genetics, which can get caffeine fast enough out of the body. 11:25 And again, that is all studied, known, easy to identify. And the ones who are second here, like less, less vulnerable are the ones who can consume a lot of it until they crash. So everybody should. 11:42 Yeah. So anybody, anybody who has that type of issue, I mean, there's a very easy way to find it out. If you drink caffeine three to five days in a row and then you feel tired and your sleep cycle starts being completely off. 12:00 Well, you have you have it. So you don't even need to do genetics if you don't want to give up your genetic material. You know, like to the government, greedy corporations, aliens, whoever is harvesting it. Yeah, that's so cool, 'cause I I never knew that there was genetic markers that could tell you about how you process caffeine, right? 12:22 I think, right. I always assume you just go by how you feel. No, it's the indicator. But most people wouldn't, don't think anybody understands that, that there's genetic markers. I've never heard that. Well, first genetic markers and, and, and believe it or not, you know, this is this is a blessing that comes as it as it as trouble that comes as problem begin. 12:46 And this is like going back to the rituals we're talking about. This is talking about, you know, what mindfulness are we aware? Do we understand? Are we in the know? When you are in the know, you can start coming up with mitigation strategies, neutralization strategies, because ultimately going through life for a long time, it's constant stress and damage to the body. 13:17 So as long as we mitigate that stress to the maximum, we'll probably live somewhat longer and somewhat happier. Totally. Absolutely. 13:34 Have a better quality of life at the end too. Right. Well, yeah, yeah. Yeah, goes along with it. Which is probably why more people today are starting to crave rituals more than they did before. Really. Unless you talk about ancient terms 'cause people usually people used to do rituals more in back in the day. 13:53 I think now it's kind of starting to become a thing again. Well, not just a thing. Think about the pressures of cell phones. Think about pressures of technology. Human body cannot handle that. 14:10 Yeah. What is not hip, what is not trendy to talk about? And, and and I'm sure tech industry battles that constantly. Is that technology, too much radio frequencies around us can be damaging to the body. 14:28 Absolutely. So try to and, and anybody you know, like just just to give a voice to the ones who say that I'm talking out of my whatever here. I'll say, listen, why don't you take a cell phone, start talking to somebody, put it to your ear and keep it there for three to five hours. 14:54 Let's see how your ear will feel. It's just like, crap, yeah. I found on the seeker. Right, right, right. And this is not an advice to anybody because you know, like, so let's let's think if we get sued by a telecommunication company, what would like, I'm just thinking what would be our defense? 15:16 Were we giving advice or were we saying that cell phones are bad? That's a lawyer in you. Yeah, well, yeah. What I'm saying is you people go figure it out because telecommunication industry says that phones are good and there's no damage. And my opinion or like Carl's opinion is that maybe not so good. 15:36 So like when it's like, you know, like when you, when you practice law for a while, you, you learn to speak and doublespeak, which, which I absolutely despise because I think truth should be straight and like sunshine. You should not be able to like take a little bit of like garbage and like just put it on top of it and conceal it. 15:57 Shouldn't be able to manipulate it. Right, right, right, right, right. But again, so going back to this thing, anxiety, people have anxiety. If you look at the if you look at levels of anxiety, levels of prescription drugs used for anxiety, all the answers are there. 16:20 So I just had a conversation with a neighbor who said listen, you know, my kid has anxiety. The first thing that they did to him, they put him on drugs, crazy side effects, I had to take him out of school, blah blah blah and just let him be in peace. 16:38 She went from an straight up student to a straight A student and started a business. So how about that? Why are so people or so many people have anxiety? The reason they have that is because too much cellphone, too much social media, too many lies, mental dissonance all the time and trying to make us be something that we are not or not meant to be. 17:12 So trying to fit in a certain stereotype. It's like, you know, when my mom tells me why don't you go and buy yourself nice clothing? When my wife says that, I say I don't need to because I don't have slow self esteem and what social media does all the time. 17:35 They basically are trying to exploit esteem in a way where it's lower and in order to like be a certain level or certain something, you got to keep up with the Joneses. So and, and, and, and and that creates a situation people for, for some reason, especially in young women, like, I don't know, like I think guys are not that susceptible even though like it affects them as well. 18:05 So where they need something to hold on to, they need something simple, repetitive, easy, daily, which gives them the Peace of Mind. To some people it's drinking a cup of tea, to some people it's sun gazing, to some people it's earthing, to some people it's playing chess. 18:32 So there are different things that you do that you can do. What I do, for example, like I have a chess playing habit which I use for diagnostic. I use it as a ritual and my my why is and my mindfulness is well, I do this because I want to stay sharper, but I also do this as a mental and physical diagnostic tool. 19:04 So I have this very interesting concept about chess and piano. So both make you smarter, but you can use them ritualistically to do to deliver a very quick diagnosis to yourself in terms of how do I feel? 19:25 How does my mind feel? What am I observing in my play, whether that's a chess play or piano play or any play. I mean, they're a myriad different games, myriad different sports. Some are physical, some are intellectual that that people can do as a ritual. 19:44 Anything can be ritual, but again, all of that should be done mindfully and the reason that grows is anxiety in society. So yeah. I know a lot of us have a hard time being present and intentional, so it's hard sometimes. 20:03 Yeah, I like to that you say that as a diagnostic tool because I've noticed that with myself, right. Like a lot of times when I'm just tired, it's the end of the night. I like to play Sudoku or something like that and I use that to help sharpen my brain and everything. But I do notice when I may not be feeling well, a little burned out, anxious, I'm not as sharp with it, not as good. 20:23 I get frustrated and I have to put it down. And in the other nights it's fine, right? I can fly right through it and I feel very motivated and my mind feels like it's a good in a good place. So it really does act as a diagnostic tool to kind of check me and how I'm feeling, how my nervous system's doing, and a little bit of guidance on what the next step should be. 20:42 Right, right, right. And, and, and, you know, I think I also think like another thing about ritual, I don't think rituals can be or should be damaging. So like some rituals, I think if a ritual is forced, it can be damaging. 21:04 I'll give you an example, right? I'll give you an example. It, it becomes very stressful, but an interesting example. So I, I have a very, I was very fortunate in my life to meet a great yoga teacher and, and he said something very interesting to me. 21:22 He said, listen, most commercial yoga out there is dangerous. And I said, well, explain isn't yoga good for you? Isn't what you should be doing, He said. Look, if you were to go to a Harvard of yoga somewhere in India, let's call it Harvard of yoga, they will say, well, look, this is this is this is who you are as a person. 21:50 This is your body type. Out of 100% of like available asanas postures in English, you only 30% will 30% will be good for you, about 30% will be neutral, and another 30% will probably be dangerous. 22:08 And until you know how to apply force, until you know how to apply your mind just blank. Doing yoga is, is, is a waste and the reason it's a waste, you're not doing the type of yoga which is good for you. 22:31 So, but this, this gets us to this pillar of, of mindfulness and, and why? I mean the, the repetitive thing, the routine thing, we do it all the time. Well, yeah, you can kind of do something all the time. 22:49 But the mindfulness part, what are you taking into consideration? Are you considering all the factors and and and? I think it is important to slow down. Speed is only important in competitive type of environments. 23:10 In environments where, let's say in rat races, speed is only important in rat races when only one rat is really quick and all the other rats are slow. But when each rat took a lot of caffeine, a lot of drugs, a lot of stimulation and things that their life depends on it, they all going to be like jumping, like galloping very, very quickly and they all going to end up being slaughtered or going to die from adrenal fatigue. 23:52 So why not be a white rabbit then? Or a black rabbit I. Love that, right? So, so speed. Speaking of speed, speed is only important when it is your your advantage and nobody else has it. 24:08 Now when things become very quick and stressful, the advantages in slowing down because something that is quick and superficial is an opposite to something that is slower, deeper, and more profound. 24:32 So that that's what we're going for. I think as far as the ritualistic part, like, hey, this is my ritual. I'm going to do mindfully and slowly and I'm going to observe everything and be aware. I'm going to observe things that people normally don't observe. 24:49 I'm going to observe time. I'm going to observe outcomes, I'm going to measure, I'm going to assign metrics. And this is what makes foundations of science or theories. 25:07 So me or whoever who will listen to us with doing a ritual will develop a ritual for them that benefits them, makes things healthy, slows things down, and they're going to be mindful as a true scholar measuring the outcomes of it. 25:32 Agreed. Now it's such a great perspective and it's, you think about it like all day long, we're in a rush, get it done and move on to the next thing. And and that's just a generalization of what you just said, right? But I think if you slow down in everything you're doing and pay a little more attention, have that mindfulness, everything becomes a little more purposeful. 25:50 Or you can cut out things that you don't need to do, but lower that anxiety, lower that stress. And I don't know, I just, I just feel like we're all too much in a rush, like the rat race, like we're racing to the end. We want to get everything done, end of the day, end of the week, year, whatever it may be. 26:05 And you forget that like that's also racing towards the end of your life. And it's important. To step back and understand what the benefit or the negatives are to everything you're doing so that you can live a more positive life. Carl. It's it's, it's, it's unfortunately, I think unfortunately, this is very American. 26:25 And I really hope that as a culture, we, I think if we were to stop using words, certain language, winners and losers, like if we just stop doing that and start focusing on things that are long term profound, non capitalistic, non communistic as well. 26:55 I can't stand either extreme. So like I can't stand communist, I can't stand capitalists. So, so, but, but if, if we focus on what is good for the planet, what is good for karma, what is good maybe for our next life, if anybody believes in that type of thing, what are the effects of our previous lives? 27:19 Are we, are we damaging anything or anybody with our daily consumeristic or whatever choices? So if all of that comes in perspective and we think of all of that, maybe the culture will change because to save this country, we need the shift of consciousness. 27:44 Absolutely. I can't a. 100%, yeah. I feel like Carl and I talk about that like every day. Right, right, right. Gotta get rid of. That need for immediate gratification. Vote Mickey Mouse, Yeah. Well, we think a lot about that too with especially right now around the holidays with, you know, we have a three and a four year old and we want them to, you know, not get caught up in like, oh, we got to rush out the door and do this and this and this and this and this. 28:12 We want them to kind of like be mindful and present. Just, you know, when you're present, you're not worried about the past, you're not worried about the future. You're just there and just being, and that is a better way to connect to yourself and everything around you. And it's hard because even though we're aware of this and we do take extreme measures to not, you know, get caught up in that, it's very hard because we're programmed. 28:37 It's hard to deprogram. It is, I always say. Like so boredom inspires creativity, right? And creativity inspires awesomeness. And so when you're. Bored. If you're bored and you're using your imagination, you're being creative. It's connecting you back to who you really are. 28:54 Like what really drives you? What you're interested in, what you're, you know, what you want to do with your life? It's different kids. I, I think I think the best thing people can do for themselves and for their kids is play musical instrument, but high quality, not like don't not like cheap whatever, like something very, very soon. 29:20 Panda Drum. Like a panda drum. Yeah. Like, like something that creates analog sound and that is made by Craftsman. Like don't go and and and get like the whatever piece of electronics that you can lay your hands on. 29:41 Find something where and I think every parent should be aware of that. Find something where you can create, copy, observe the the rhythm, any, any rhythm or any melody and then get then then get into jazz. 30:05 And I think if, if all people would have thought of things like that, the kids would do way better in school as far as math skills goes. And I think that's what the country needs, you know, like good, good education in humanities, math and, and, and arts. 30:24 Yeah. Well, that makes me feel good then, because we do do that with our kids. We got the panda drum and we panda drum and we it's tuned to 432 and they can you know, there's little it shows you which letters to hit for songs so. 30:43 It's fun, right, right, right, right, right. And and the ritual, the ritual for a kid would be playing their drum, so they would always have their instrument, which gives them Peace of Mind through certain sounds. 30:59 There is a wonderful, a wonderful book, I believe it's called Octave of the Universe. So a universal octave. Basically it's it's a German guy who figured out that all the planets around us, they have a certain frequency and that frequency can be traced through music. 31:26 So if you want to be stimulated or relaxed or I'm going to tell you, I'm going to tell you Cosmic octave. 31:42 Octave. Yeah. So, so yeah. And it's an Amazon and the author is Hans Cousteau. It's called the cosmic octave, the origin of harmony. So I I think that if, if every child can generate sound or generate color or a tactile feeling through something, us Speaking of a ritual that is a ritual in itself. 32:17 And that will only improve the improve the child or adult, because the moment you start hitting certain notes or or hearing certain things, and again, mindfulness, gauging that by your body, by our body, you are starting to live in a different paradigm. 32:49 And, and what is a different paradigm? Different paradigm is innovation. That's that's thinking outside of the box. That's that's doing things contrary to so we all want to be dissidents in our own ways, which betters environments and life around us. 33:14 I do have AT shirt from ACLU and it says dissent is patriotic, the right thing. That's our mantra for today. I think. It is patriotic dissent as long as it betters environment around us. 33:32 There's a podcast title right there. Right, right, right, right, right. I love that. So, OK, when it comes to Sheila G, well, actually I wanted to talk about Sheila G with rituals because Sheila G is such a wonderful ritual to have. 33:50 And I know that you guys also have a new one too that you just released, but just in case anyone hasn't heard our previous episode and isn't really sure what Sheila Ji is, pretend you're like explaining it to like a 10 year old. What exactly Sheila Ji is just to give a little bit of a context here. 34:06 But listen, let's let's speak of this very simply, as we would have spoken to just a normal human being who. Yeah. Had never encountered this before and most people in the world in, in, in, in, in, in in our country or in the world had never heard of Shilojit. 34:27 They don't know or they heard some different name etcetera. So Shilojit is an ancient superfood which protects you against stress, makes you perform better and strengthens your body and mind. 34:47 So as simple as that and I have to do my usual disclaimer here because the first thing people do when they hear podcasts or something they run on Amazon and to buy the piece of like SHIT quickly. 35:05 Let's. Say, do not ever buy food or supplements or anything off of Amazon. Right, right, right. I. Sorry. Amazon, my huge sorry Amazon. But like my huge mistake, one of the biggest mistakes in my career was doing on Amazon and at some point when I realized what game is being played there, I said no more new products, no more quality and no more innovation for Amazon ever ever period. 35:37 So, but Shilojit is the most counterfeited supplement or superfood in the history of the world in the history of supplements. So you have to be careful. 35:55 But having that said, the interesting thing about Shilajit, not only it benefits you, not only something very, very historic where prominent figures in the history of medicine, Avicenna being one of them, all said that this is the best thing that you can take for regeneration and use and longevity. 36:23 It's also an amplifier and harmonizer when used effectively, when used with other things. So one of the better ways to use it is not just by itself, but augmenting your medicine, whatever that is that you call your medicine, whether that's herbs, whether that's vitamins, whether that's supplements. 36:54 And again, I'm being very careful here with with with with words and verbiage. And you know, like if we ever get hit up by the FDA, I'm not going to claim my First Amendment. I'm not going to do that. I'm going to do that after what I'm going to say. 37:10 It was a matter of opinion and I didn't do any drug clips. No, this is nothing. We're allowed to say our opinions. Right. Remember that movie Matrix? Yeah, I actually have not seen that. 37:26 It's a great film. The guy's trying to say, I need to talk to my lawyer and I'm going to give you a finger. And the and Agent Smith tells him what good is your lawyer or your mouth if you don't have a mouth, if you can't talk. So listen, it can always get worse. 37:43 So let's be let's let's just let's just, you know, like put things out there to let the ones who are watching that we are aware. And anybody who will mess with the monk will suffer karmic consequences. 38:03 I love it. And Margaret, you're definitely going back and watching that movie, by the way. I know. You have to and the first one. The first one's the best, second and third I don't know, but like the first one's good. But it's right up my alley. 38:19 But my sister wants to do a movie night with us, so I've been holding out for that. No, no, it's, it's really great. You know, I think Wachovsky Brothers as directors are incredible. They're other incredible movies, V for Vendetta, just, you know, like talking about, you know, like the dark darkness of authoritarianism and, and the light of freedom fighting, et cetera. 38:40 But I think like the Matrix is right there with Alice in Wonderland or with 1984 by George Orwell. I mean, like the true genius is really the George Orwell and not because not because his books are so great, but because of his command and rules for the English language which we use until now. 39:09 Because he was the one who put together 10 rules which writers use until now. Basically saying like this is how you use English language to make it informative, eloquent, interesting, in flow, etcetera. 39:26 But anyway, let's let's not lose the thought here. Going back to the trilogy, So again, trilogy is something that you would do routinely, mostly when it's colder, not when it's hotter because it's considered to be a heating substance. 39:44 So you would do it in the winter, you would do it with other things if you are taking other things and you do it in courses. So like, you don't just do it all the time. One thing where I absolutely disagree with the supplement industry and consumerism, oh, you have to do something all the time. 40:07 And I say no, it's a blatant lie. And the reason it's a blatant lie is because you need to do things in courses and you can't let your body to get used to anything. Right. Carbohydrates, proteins, blah, blah, blah, etcetera. 40:24 That's why we do fasts, That's why we want diversity of food. That's why with supplementation with chili teats, for example, it's usually five days on two days off or you take it four months, you take a break for a couple of weeks or you take a jar, you take a break for a couple of weeks. 40:45 But the best, like in my mind, the best and easiest protocol is five days on, two days off, right? And, and, and I apologize, this is where the innovation comes in. Like at some point it gets very boring because shilojit is not the best taste and smell. 41:03 And that's one of the reasons why the White Rabbit was invented, which is a bit more sophisticated as that than that as far as the technology goes. But the reason we did the White Rabbit, we wanted the people to really enjoy what they do, right? 41:24 And that's also the reason why we never do pills, we never do tablets, because that's mostly counterfeits. It doesn't work like Genuine Trilogy, doesn't work like that. It's always a resin, so it's got to be done and taken a certain way. 41:40 OK, so outside of like supplements or medications, like if we're just thinking like modern, you know, practices that are popular right now for good reason, like, you know, grounding or sunlight, what do you think would pair well with Sheila G if somebody's just trying to put their like, new ritual together, generally speaking? 42:01 Moon gazing. I love moon gazing. Moon gazing. Listen, I don't think, I don't think there's a one-size-fits-all here. Yeah. And the reason, the reason I don't think that is Ayurveda and the reason I say Ayurveda, there are three basic constitutions in Ayurveda, Vadapita, COP and most people will be a hybrid or a mix of. 42:30 So what's good for one person is not good for the other. So I think anybody who takes Shilla sheet, let's listen. I'm not going to be responsible for the whole Shilla sheet world here. I'm going to be, I'm going to be responsible just for us, for pure black. 42:53 We are trendsetters. We're not trend followers. So I'm going to say something highly offensive to everybody. I don't want morons to take our show, is it? And the reason I don't want that is because, and I apologize to anybody who sees themselves as a moron, but if I'm giving you, if I'm weaponizing you from giving you a gun, I'm not telling you go and shoot people up. 43:26 I'm telling listen like you have this because you are protecting people or doing something, etcetera. So if you are not conscious, if you are not mindful, if you are not serious about your health, if you want a gimmick, serious trilogy, great quality trilogy is not for you. 43:49 You have not evolved yet. No, that makes sense though. Another another movie you got to watch is Fight Club. Oh, I haven't seen that. One either. Carl probably has. I've seen that one, yeah. Carl remember how they were like picking people into the Fight Club? 44:05 They said oh go away. No, too skinny, too fat too this too that but but but again, so the shilajit is not a toy. 44:21 This is not a gimmick. If you are taking something like this, you have to self reflect. You have to think what is good for me? Why am I taking this? What is it going to do for me? 44:39 What am I trying to improve? And and this is kind of like, you know, this is the whole Alice in Wonderland thing. If you don't know where you want to go, it doesn't matter where you go, right? So, so, so I think before people take Shilji, before people even touch prayer block, because to us it's sacred. 45:03 So be be before people touch that they should ask themselves what what do I want to change? I don't want yeah, be intentional. I don't want to what? I don't want to lose muscle or I don't want to lose cartilage. 45:18 I want better brain function. I want my eyes to become different color like what, what, what? What is it that you want? So once that is established, once protocols are established, once intentions are established, the moment you have that you decide. 45:42 And then don't take my word of it for it. Be critical. Be critical of anybody who is trying to sell you anything. I hate salespeople and the reason I do because all marketers are marketers. 46:04 So I think if a person is mindful, and if a person says, OK, I'm this age, this is what I want to do, these are my goals, then they're ready for our show sheet, for our natural peptides, for a meaningful conversation. 46:23 But until it's meaningful, why not take just just holy water, You know, just why not take water, bless it every day and and say, listen, this water makes me better. I don't need to buy shit. Yeah, that's it. 46:40 And and and that's also a good approach and that's also good. Yeah. Now, I like it. I mean you created the product with it intentionally and you're going to line to those people who are ready for it in that in their in that space. And until then, until then, right, not going to go out and push it on anyone else, but the right people will find you because you've put that out for them. 47:02 I really appreciate that. Exactly. Yeah, exactly. And, and you know, like one, one thing that I preach in the company, I always say we don't need more money. We don't what we need is surround is be surrounded by right people with right intentions who are mindful as long as the mindfulness there like I prefer to collect spiritual capital than Fiat currency. 47:38 Right. Well, just align and the people who are resonating and aligned will automatically be drawn and attracted to the product. To find it and the rest should go to our competitors and get their lives miserable. So good. 47:56 I love it. It's. So funny. So tell us about the research grade, Sheila G how's that different than the other forms that you guys offer? So research grade is a very pure high quality show sheet which is engineered to what people use in research. 48:19 Now what, why, why is that important and why do we launch this 10 years after the company launches? So what we realized in 10 years is that, yes, there's a lot of counterfeit products out there. 48:38 Yes, there's a lot of things there that are on hype or placebo. And I'm not saying placebo doesn't work, placebo works great. But when you need something that works not on hype, what do you go by? 48:54 So usually people go not just by anecdotal BS, they go by science. What is modern science? Well, modern science is what is published and people usually will go, you know, like on pub Med Medline, those type of resources. 49:13 They'll punch in trilogy and they'll say, wow, there's so much evidence that this thing works great. Let me go on Amazon to be fooled. So. I think that's what a lot of people would do. 49:29 That's the exact path you would. Take and that's that's. Good research and then ruined. And that's the exact path. Well, what they don't realize is that they're getting product which is not even close to what was used in research to what gave results to what is produced to the specs of this legendary substance known as shilojit. 50:03 Because some things that people write about when they talk about trilogy like it's it's trade up, not true. And and I think when when we we can't pick up a 2000 year old text without translation, read it and understand it. 50:24 So we have to rely on translation, but also people when they were writing this text like couple thousand years ago, were they marketing? Were they poets? What were they doing? Or were they recording their visions or aspirations? 50:42 We'd like, we don't know that. And because we don't know that we have to go by well, history, tradition, science. How does or how is it that's something that we can measure and understand, which was written in the language which we understand and we trust? 51:07 How does that correlate to something that was told about this 500 years ago, thousand years ago, 1500 years ago? Now, when you start thinking of it this way, you actually start observing a lot of confirmations of what the Asians said. 51:28 Of course, there is no proof that somebody who consumed 100 kilos of shiloji lived 100 years or 200 years. There's, there's just it just not, not valid scientifically. 51:44 But what we do know is that shiloji mimics the most potent antioxidants. We know that we know that Trilogy due to increasing bone density and tissue density will prevent a fracture or refracture of the bone. 52:11 So, and we know that from understanding the modern day publications, they're really wonderful publications on, for example, how jaws regenerate. If people take Trilogy and they have, I don't know, like a transplant or some trauma to the jaw or to a tubular bone, etcetera. 52:37 There are really great publications on how Trilogy works as an anxiolytic, as something that you know, neutralizes or prevents anxiety, that type of thing. 52:53 So when we were launching research grade, we said we need to get something that is so high quality that it will match what researchers or most researcher used and got the results. 53:15 So in order to do that, you need to make sure that from the very beginning of, you know, like getting your Shiloji Berry rock, processing it, maintaining the technological cycles, you come out with something that is very high quality but also very uniform and matches the outcomes of research and becomes a standard to go by. 53:43 So that people could get this and say this is what that scientist or that scientist used or something that we can do our own science on because we do have university partners who we work with. It's very long term, very expensive, very serious research. 54:03 And unless you have a standard to go off of, it's very difficult to, you know, to do good science or to communicate outcomes of science to the quality of your product. So that's why the research great. 54:21 OK. And so are there any different? Like what types of key benefits would people notice while taking this? Oh, stamina, stamina, calmness, better regeneration, better work of whatever that is that they do. 54:39 So remember it's shilajit is an adaptogen, it's a regenerative adaptogen, so it'll regenerate you and will make you perform better under stress and not have as much damage as you normally would. 54:55 But again, disclaimer here, if one is living a completely unnatural life, the only cure is a beheading. I was just thinking that though too. It's like you can put this on top of your daily life and how does that It's not going to correct your issues. 55:16 I like the way you said it with the beheading, but. Well, well, you know, during the French Revolution, I think they said something like that, you know, like the and it was actually Americans who said it was that was it Jefferson or something that I mean, the French Revolution is a little before, but they said lip the only complete cure of anything is the guillotine. 55:35 So but we didn't want to talk about like being inhumane. So like just beheading? This is funny because last night it was last night or this morning our daughter asked me, Mommy, what does off with her head mean? It's like, how do I go? How do I answer this? 55:51 How about that, right? It's my time for 24 hours. Let me make yeah, let me make a let me, let me try to make a serious face after this. Good luck. Right. It's there. 56:07 What does impeachment mean? Well, impeachment means off with her head. Just Fast forward several 100 years. Yeah, I think she heard it through some Disney movie, right? Probably something that's supposed to be with her. 56:23 Head. Yeah, yeah, That's good. That's good. That's good. So OK, if you were designing like a signature pure black ritual, what would it be for a beginner? Morning white rabbit vibe with maybe brain AM peptide, vision plus peptide and muscle plus peptide. 56:58 Maybe a multivitamin. Evening White rabbit serene with joint plus and low dose of brain PM vitamin. So why why that? 57:18 So you have your trilogy, it's stimulating for the day, you won't crash, it's regenerating you and it is charging something that is a cognition enhancement, monotropic cognition enhancement with muscle enhancement, which is the muscle plus and vision enhancement, which is a vision plus. 57:53 You go through your day couple hours before you go to sleep, maybe 3 hours. You take Serene which is calming and relaxing, gets you ready for sleep regeneration in your sleep brain. 58:10 PM also in Nootropic which consolidated the long term memory and builds the brain while you sleep joint plus regenerates your joints again while you sleep. 58:28 So that that would be my fairly sophisticated protocol. That sounds good, is there? How about with food? Do you need to take it with? Food. Does that help in any way? Or the foods to avoid? I think, I think it depends. 58:44 It really depends. On the person I prefer shilaji and peptides. I prefer everything empty stomach. The only thing that I don't really do empty stomach are the vitamins, but my choice is empty stomach. 59:02 I just feel that it hits you much stronger way better. And the other reason I prefer shilajit, empty stomach or before food. 59:19 It is an outstanding tool against sugar. So pure black specifically has a very interesting property. You consume it. 59:35 The more you consume it, the less you crave sugar, less sugar, better control of sugar spikes, less weight gain, less anxiety, less metabolic issues, hence less chances of pre diabetic pre diabetic type of setups. 1:00:00 OK wow I didn't know that. And that's very. Good to know. Yeah, definitely a lot of positives there. Is it safe for? Children too. Children don't need as much. Again, it's all very legal. They say, well, don't talk about, you know, like, oh, children, you can't so well, it's not about being careful. 1:00:23 A child doesn't need as much food as an adult. Well, a child also won't need as much supplement as an adult, so the dose will be much lower. I can't, you know, like I don't want to give advice to parents here, which is it's like, again, legal reasons, but the way they do this in other cultures, Shiloji, But again, quality, very high quality. 1:00:55 It starts with mother's milk and infancy. So, OK, but again, the doses are tiny, tiny, tiny, tiny, right, Right. That makes sense. OK, let's play our rapid ritual round. All right? 1:01:12 OK, so all right. Nadari, you look nervous. Don't. Be I'm not. I just. Kidding. I'm not nervous. I'm I'm, I'm, I'm, yeah, I'm not nervous. OK, so. These are just quick fire questions. 1:01:27 Rapid fire. OK Sunrise or sunset? Full moon. I reject both. Yeah. Warm water with shilaji or coffee with shilaji. 1:01:47 Why? Would I do coffee with Shilaji? I'm coffee intolerant. Hot water with shilaji, Hot water with the white rabbit. Sounds good. Sunlight or grounding sun gazing when UV when UV index is 0 while standing barefoot on the ground. 1:02:12 Hey, best of both worlds. Circadian Health. And getting your grounding in morning ritual or evening ritual or both. Morning. Morning, Richmond. Yeah, Morning. Now let's go for morning. And OK, so one word to. 1:02:28 Describe your new resin. Godly, all right and. What is your most? Unusual ritual. My most unusual ritual. 1:02:48 That you can say on a public bus. I wanted to say. Like, what kind of question is this? Children. Children are listening to this. No piano. Like literally, literally either piano or laying under a piano on the floor with good resonance while either somebody else is playing or like, you know, I make my dog play it. 1:03:15 No kidding. Wait, what? Let's stop and back. Up and talk about that one. So you lay under the piano while somebody. I lay under the piano while somebody's playing. I'm But you can feel it, right? Well beyond. So remember. 1:03:31 We spoke about frequencies and we spoke about Cousteau's book The The Cosmic, The Cosmic Octave. So I'm a big believer, a big fan of high quality analog, not not digital music. 1:03:56 And I think certain combinations of notes, certain combinations of sounds, certain harmonies can create certain states of the mind and be used as analgesics or medicines. 1:04:17 So, and I go through, I go through phases. So my like who I really, really like as composers are WC Chopin, Sati. 1:04:34 So these are very calm, very, very peaceful composers. So if you listen to them in very high quality and when I'm talking about very high quality, I'm not talking streaming music off of shop, off of off of Shopify, I'm sorry. 1:04:55 I always do that too off of Spotify. Off of Spotify. You can, I'm, I'm talking either very high res or you play it or somebody plays it, or you have a piano that plays itself so that you could put your head in it. 1:05:13 If you do that and you start to count, for example, just like, you know, like count tempos, like tacks, etcetera, you come up with some really interesting ideas in your mind. So wow, yeah, that's my weirdest ritual hobby type of thing. 1:05:31 So laying under that, right. That's right. Cool. I have to try it. Margaret, You can videotape it. We'll use that. I. Don't know, Yeah. So what I do suggest? What I do suggest? Though, and I don't know if any of you guys play, but do you guys have a piano? 1:05:49 What kind of piano do you have? No, right now we do not have a piano. So we have. Access to a piano. All right, so good. OK, go to piano. Store. Find the most expensive piano, like most the largest, most expensive piano, one of you needs to learn 5 chords, just simple, just five chords like I didn't know like a minor, F major, G major, E minor, like, but whatever, whatever. 1:06:16 Like they they easy. It's like, you know, placing your finger on like fingers and like, his mom was a piano teacher so she, she could. Help. OK, so so go to your mom's. Oh, so it's your mom's? Piano it is. Yeah. Great. Go to you. Yeah. Go to your mom. 'S go to. Go to your mom's, get under the piano, make sure the piano's tuned and say, mom, I want you to play the most, the prettiest chords you are aware of and put an intention into these chords. 1:06:45 Because a person putting an intention, not digital intention, into music affects the velocity and the strength of how they are hitting the keys. And the piano mechanism produces a sound of a certain quality. 1:07:04 So try to listen to that and try to do it for like, I don't know, 30 minutes to an hour, OK, And see how you're going to come out of that experience. I love that because I'm very. Very into sound frequency. 1:07:21 It's something that I feel like so strongly about and I'm always like, gosh, how do I even get quality, you know, without outside of an instrument, How do I even like listen to quality like frequencies because you know, Spotify, YouTube, all those. I don't, you know, the way it gets processed. 1:07:38 So couple things. And, and I don't know fortunate or unfortunate, a cheap way to do this, a better way to do this is to completely beam nature, not spend a dollar and just listen to the sound of nature and try to cut out completely the sounds of the engines. 1:08:04 They're very interesting studies. A human being hearing a sound of an engine, their cortisol levels go up. To some people, it's more to some people it's less. And that's why some pianists, for example, they're highly sensitive to the sounds that are unnatural. 1:08:26 They, they're not harmonic, they they disturb them, but On the contrary, certain sounds of nature are very relaxing and peaceful etcetera. 1:08:42 You are not going to get that unless it's nature out of cheap equipment. So a lot of our research, a lot of our patents on Trilogy, they have to do with frequencies, it has to do with the sound. 1:09:02 But it's also. Sequences of the brain because the way why is music so powerful to us? You basically are converting the sound wave to the wave in the brain and that wave in the brain creates certain reactions or emotional responses. 1:09:26 That's why you go to like church or any political rally. Like in my mind, same thing, both propaganda. Remember what Jesus said, If you want Jesus, you don't need to go to church. Jesus isn't you. Well, you know that type of thing. 1:09:42 Like every religious has their own, like, you know, Jesus. I agree with that. Yep, being very respectful of. Of any. Religion. So some religions have certain sounds. Some religions ban music, and all of that is based on understanding how music effects emotional states of a human being. 1:10:11 Politicians understand that as well. That's why there is a song, a color, a slogan, you know, red versus blue. Sometimes red becomes brown, you know? But hey, that's why we have soul. 1:10:29 Yeah, I love it. That's great. So tell. Everybody where they. Can find pure black. And you and on social media online follow up pureblack.com PUR. BLABLAC k.com. So PURBLAC k.com. 1:10:47 I advise everybody against social media. The less time you spend there, the healthier you will be. Show a middle finger to Meta and Mark Zuckerberg. All right, go outside and. Sit with yourself for a few minutes. 1:11:04 Is be better off right? Right. Listen, do do. Something meaningful. Do something as a community service. Don't be a psychopath. Don't be a sociopath. Do something mindfully that improves life, not of just you, but people around you. 1:11:23 You know, like some public service. Yeah, I agree. I think we should start a challenge where? You. Every day for 30 days, sit down for 30 minutes with nothing. Just be with yourself. You don't have to call it meditation or yoga or anything like that, but just be alone, right? 1:11:39 Right. Be with your thoughts, Be bored, be bored. Be with. Your thoughts? See how. Just observe yourself and see how it goes. And and and and and and and. You can't. You know why people like Star Wars so much? Why? Because I don't. 1:11:54 So I don't know. You don't. So you don't like Star? Wars or you? Don't you disagree with like ideology of Master Yoda like you? Let's get you No, let's get straight. I've never seen it clear here I've. Never seen it either. I've never seen it, Yeah. My entire life, I'm one. 1:12:09 Of the old few people. Who have never seen it all right. So in Star Wars is an incredible. Movie and a lot of what George Lucas did and I think like in the history of humanity, it's like the most successful movie franchise. 1:12:25 That's why that's why Disney bought it. But again, in my opinion, anything Disney touches like turns into like child abductrination and propaganda. And then we have, you know, like issues and the president says, oh, we're going to have a man and a woman, blah, blah, blah. 1:12:43 But that's because of Disney and people like that who like, you know, became shareholders at Disney and said we're going to indoctrinate little kids that some things are like. But anyway, so the. 1:12:59 Reason. The reason? It is so. Successful is because he took Lucas took a lot from Buddhism and and basically wove that into the characters in Star Wars. 1:13:15 And there's this like godly Jedi master Yoda who taught all the Jedi's and and so wise and and can fight better than anybody else and etcetera. But there's this whole idea of forbidden emotions which which put you in control of the dark side. 1:13:41 So anger, fear, aggression and hate. So I would add money to that or power like being important to that vanity, you know, like the sins, sins of the character. 1:13:58 So that is something that is forbidden in certain Buddhistic doctrines. Those are the emotions which wrought your character, which wrought what happens to you. 1:14:14 So I think being as yourself, being with yourself and not letting the external conditioning make you feel fear, anger, aggression and hate, vanity and greed. 1:14:35 So like, let's not call it money, let's call it greed. So let's, let's not feel vanity and greed as long as you contemplate outside of that. For example, why does a bird fly? What, what forces of nature make the bird so elegantly maintain itself in the air? 1:15:02 Maybe if if a person thinks of that, they will discover something or learn something. And isn't that what human life's about? Be constructively better. 100 Totally agree. 1:15:18 So absolutely. To summarize. Humans. Two point O. 3 point O, 4 point O, 5 point O, right? Well, what's happening? Right, right, right. Definitely right. 1:15:35 Well, we want to thank you. So much for being. On it was so great to talk to you. I am. Delighted and happy to be here. I apologize for the wordiness. Next time I'll try to be more humble. No, it's all good. 1:15:51 No, absolutely not. I really enjoyed. It it was great. Talking to you. All right, all right. Pleasure, pleasure, pleasure. Well take your shill as you stay away from drugs. Yeah, agreed. Stay away from drugs. Thanks SO. 1:16:07 Much for listening if. You'd like to follow along with us? You can. Find us on Instagram at Crunchypod and at Unapologeticallycrunchy. We have the same handles on Tiktok too. And check out our websites at crunchypod.com and unapologeticallycrunchy.com. And if you have some tips and tricks you'd like to share with us, feel free to DM us or contact us on the website. 1:16:29 One more thing, if you love our podcast, please consider sharing with every single person you know who would love it and leave us a review. Oh, and you can tell them to leave a review too. We are so beyond grateful for your support. Thank you so much. Peace, love and crunch.
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Nodari Rizun is the founder of Pürblack, a civil rights attorney, and a published researcher with articles on PubMed.
His fascination with shilajit began during his PhD studies at the University of Hamburg in Germany, where he first explored its historical significance. After reviewing extensive clinical evidence on how shilajit interacts with the body, he developed his first batch of shilajit resin in 2022.
Nodari has dedicated his work to achieving ultra-purification and maximum efficacy in Pürblack, now recognized as the highest-quality provider of shilajit and peptides. His mission extends beyond innovation — he actively works to protect and restore the natural environments where Pürblack’s raw materials are sourced, ensuring they remain free from plastic, pollution, and artificial deterioration.👀 you can find Purblack:
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+ on instagram @purblackofficial
+ on facebook @purblackofficial
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+ on youtube @purblackofficial
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☮️ peace, love + CRUNCH!
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